Frequently Asked Questions
Your Website Copywriting Questions Answered
If you're at all confused by any aspect of copywriting for the web, website design or search engine optimisation, some of these sample questions might help. However, if you have any questions of your own, then feel free to contact us using either our contact form or e-mail, and we'll do our best to clear the fog!
What do Werdwerx actually do?
Werdwerx are a dedicated team offering experienced, professional services in website copywriting, website design and search engine optimisation.
Why should I hire a professional copywriter? Couldn't I write it myself?
Unless your website copy is written properly you simply will not achieve your ultimate goal. Effective copywriting is what strikes a chord with your customers on a personal level and demonstrates that your product is exactly what they want and so they won't have to look any further. A professional copywriter can combine all the elements that are essential for selling and that includes search engine optimisation to ensure optimum rankings on the web. So copywriting is a skill best left to experienced professionals who could save you a lot of time and energy spent trying to do it yourself.
What's the general procedure for producing copy for the web?
When writing copy for a new website we basically work to the following :
- Information is gathered from you and a detailed profile drawn up of your company, your product or service and your target customer.
- The copy is written incorporating all vital information and relevant keyword phrases, then optimised for the search engines if required.
- The finished copy will be e-mailed to you for your approval, and revised if necessary.
- Once the finished copy has been agreed we forward it to you in whatever format you require, unless it is to form part of a website development project.
Needless to say we are available for consultation at any time during the development process to keep you informed of the progress.
How long would I need to wait for a finished project?
That's a six million dollar question! Frankly, it all depends on a number of different things. If we are creating copy from scratch for a new website it would take longer than editing copy from an existing website. In every case we need to fully research your company, its products and your customer focus which may take more or less time depending on the size of the project. Then there are other factors to consider, like, are we building your website as well? Are we optimising your website copy or not? Rest assured, once we get the go-ahead to start on a project we endeavour to finish it as soon as we can to comply with your time requirements.
Do you offer any guarantees?
If you're referring to ranking guarantees then the blunt answer is, no. Be suspicious of any company offering cast-iron guarantees for a top ranking with their optimised website copywriting work as search engines can be fickle and unpredictable. However, all our clients have enjoyed top ten rankings in Google after our optimisation work of their website copy, and you could expect the same. The rest of our work will carry a guarantee that you will be completely satisfied with the finished article, or your deposit will be returned in full.
How much will it cost?
Our fees are never really set in stone as every customer of ours has their own unique set of copywriting requirements. Follow the link to our prices page and you will get a basic idea of what you would need to spend to develop a fully functional web presence.
How do I go about ordering your services?
If you follow the link to our contact page you can complete the on-line form with some basic information and we will get back to you. Alternatively you could send an e-mail or just pick up the phone. All our contact details can be found on that page, and we would be more than happy to hear from you, however small your query.
Quality Copywriting By Competent Copywriters
Home | Copywriting | Services | Prices | Copywriting FAQ | Site Map | Contact | Resources